I don’t know if you’ve noticed, but it’s almost-nearly Christmas.
Here in the UK, it’s been nearly Christmas since the start of October. This is because the shops like to think that the public will buy more stuff when it’s on sale for longer. They are wrong to think this, and it is annoying. But because it’s currently mid-December, it no longer means that it’s nearly Christmas – it is now officially almost-nearly Christmas.
And now it’s almost-nearly Christmas, seasonal tunes are being played on the radio. And then played again. And again. And a few more times until Radio 4 becomes an almost-nearly viable alternative.